There's no design project more pure than creating a logo — to symbolize and summarize an entire organization in a square inch of space. Here's a sampling of icons I have created for various clients.
When Harley-Davidson decided to cancel production of their long-running Enthusiast and HogTales magazines, they needed a new, more modern title to take their place. Enter HOG magazine. I was an art director on this project at GS Design in Milwaukee.
Featured in the Graphis Design Annual.
Eyecon (see what I did there?) for Stop Watching Us, an international coalition of activists united against mass government surveillance.
Featured in the Communication Arts Design Annual.
Point of No Return, a new documentary from Far West Film, takes you behind the headlines of the first solar-powered flight around the world. I worked as an art director on this exciting project, currently on an international festival circuit. Duties included branding, promotion, and design of the film's titles, poster, website, and initial social media push.
Playing their home games just north of Milwaukee, the Lakeshore Chinooks are the first Northwoods League team based in a major metropolitan area. I created their primary logo and typography.
In 2015, Middleton Players Theatre had been delighting Wisconsin audiences for decades, but their brand felt generic and uninspired (and squiggly). The new identity system I created for them centers around an “M” set in stage lights. Iconic and dramatic, this logo also highlights the range and versatility of MPT's programming by changing color to fit with any show or mood.
DRIVE is a first-of-its-kind program dedicated to converting at-risk youth into disciplined athletes who make the right decisions – on and off the court. I am fortunate to have been involved from the start, creating the organization’s logo, identity, and website. It's always nice to help those who do good, look good.
An illustration for an article in Wisconsin People & Ideas magazine about music scientifically proven to appeal to cats.
This campaign was geared toward small business owners with the simple message that “no matter how small your business, Park Bank will make you feel like a Bigwig.” Elements included banner ads, a how-to-be-a-Bigwig microsite, and a plush Bigwig kit, complete with monocle, jeweled ring, cigar, and Monopoly guy mustache. Completed at KW2 with Elizabeth Jones, writer.
Mercury Racing, the leader in high-performance boat engines, came to us for ideas on how to promote the decidedly unsexy fuel recalibration of their motors. Since lower-octane fuel is much more widely available, the selling point became exploration and adventure, delivered in the form of a fun, informational, and pocket-sized passport to hand out at boat shows. Created at GS Design.
When Green Bay area agency Wild Blue approached me about creating a logo for Titletown Brewing Co. — a beer maker in the heart of Packerland, I accused them of reading my diary... and then I made this.
Illustration of Steve Buscemi's character on Boardwalk Empire.
Two different advertising campaigns for a major creative pitch. Completed with Hanson Dodge Creative. Writer Charles Nevsimal.
Created for GS Design, this self-promotional piece helps the user decide what to be for Halloween. The package consists of two custom-made, 20-sided dice that offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, etc.) For extra fun, the container's lid rotates to line up heads on different bodies. I did all of the illustrations and type by hand. Writer, Chuck Nevsimal.
A series of new book covers completed for the design blog The Fox is Black.
“More than any other entries, I thought [Paul's] cover captured the wonder of the book as well as the cultural idea we have about Wizard of Oz. When I opened his entry, I kind of gasped as I was amazed he was able to sync these images up so perfectly. It’s also important to note that the image of the cat eyes, paired with the young girls slightly opened mouth is a perfect combination. The effect is that she’s a wide-eyed young girl who’s experiencing a fantastic new world.”
– Bobby Solomon, Editor-in-Chief of The Fox is Black
A sampling of posters for music shows, film screenings, and gallery events.