There's no design project more pure than creating a logo — to symbolize and summarize an entire organization in a square inch of space. Here's a sampling of icons I have created for various clients.
When Harley-Davidson decided to cancel production of their long-running Enthusiast and HogTales magazines, they needed a new, more modern title to take their place. Enter HOG magazine. I was an art director on this project at GS Design in Milwaukee.
Featured in the Graphis Design Annual.
DRIVE is a first-of-its-kind program dedicated to converting at-risk youth into disciplined athletes who make the right decisions – on and off the court. I am fortunate to have been involved from the start, creating the organization’s logo, identity, and website. It's always nice to help those who do good, look good.
An illustration for an article in Wisconsin People & Ideas magazine about music scientifically proven to appeal to cats.
This campaign was geared toward small business owners with the simple message that “no matter how small your business, Park Bank will make you feel like a Bigwig.” Elements included banner ads, a how-to-be-a-Bigwig microsite, and a plush Bigwig kit, complete with monocle, jeweled ring, cigar, and Monopoly guy mustache. Completed at KW2 with Elizabeth Jones, writer.
Mercury Racing, the leader in high-performance boat engines, came to us for ideas on how to promote the decidedly unsexy fuel recalibration of their motors. Since lower-octane fuel is much more widely available, the selling point became exploration and adventure, delivered in the form of a fun, informational, and pocket-sized passport to hand out at boat shows. Created at GS Design.
When Green Bay area agency Wild Blue approached me about creating a logo for Titletown Brewing Co. — a beer maker in the heart of Packerland, I accused them of reading my diary... and then I made this.
Illustration of Steve Buscemi's character on Boardwalk Empire.
Two different advertising campaigns for a major creative pitch. Completed with Hanson Dodge Creative. Writer Charles Nevsimal.
Created for GS Design, this self-promotional piece helps the user decide what to be for Halloween. The package consists of two custom-made, 20-sided dice that offer 400 possible original costume combinations. (Zombie Elvis, Kung-fu Jesus, etc.) For extra fun, the container's lid rotates to line up heads on different bodies. I did all of the illustrations and type by hand. Writer, Chuck Nevsimal.